DesignShift: From Artificial to Authentic

Nature patterns with the text from artificial to authentic. In the middle is the design shifts logo

If Oscar Wilde was alive today, would he too have been lured to change his words with Ai? Would he have trusted Ai more than his creative intuition?


I pasted an Oscar Wilde quote into Notion the other day. As soon as I did, the Ai symbol popped up with the “improve writing” suggestion.

I didn’t click it, but it made me think…If Oscar Wilde was alive today, would he too have been lured to change his words with Ai? Would he have trusted Ai more than his creative intuition?

Ai would most likely have edited Wilde's voice and words by removing “unnecessary” words and simplifying sentences. But would it have been an improvement? If his work is no longer in his voice, how can we say it’s better?

DesignShift: from artificial to authentic

As creatives, our authentic voice is our work. Whether we’re a writer, signer, designer, painter, sculptor. As creatives, we need to become less concerned with being perfect and more concerned with developing our unique voice and following our own intuition.

When we read poetry, we learn that a sentence might not be perfectly correct but it speaks directly to our hearts. It breaks grammatical rules but it’s also able to break us open in ways we could only imagine. Connections and feelings are found in the cracks that open our hearts. They are discovered between the lines. In the awkward pauses and the unpolished thoughts. They are found in the unedited, real expressions rather than the perfectly written, bullets-pointy lists generated by a robot.

With our computers constantly prompting us to change and “improve” our own writing, thinking, and making, we have to ensure we don’t lose our unique expression. We have to make sure that we don’t lose touch with our creative intuition and we have to make sure that we don’t edit away the cracks that breed connections. 

If Oscar Wilde lived today, would he have let Ai influence his creative intuition and unique expression? I hope not, and hope the same for all other creatives.

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DesignShift: From Creating Things to Creating Change