DesignShift: From Frictionless to Frictionful

a blue background with a pink cacti. The text From frictionless to frictionful

Good design is frictionless, right?

Designers quickly learn that friction = bad. We spend most of our time trying to remove friction in order improve experiences. However, is this desire for — or should I say obsession with — frictionlessness always a good thing?


Can friction actually enrich experiences?

DesignShift: From Frictionless to Frictionful. Last weekend while hiking up a mountain, Molly Oberholtzer and I started talking about friction and design. She said this:

“We spend so much time making things frictionless, but by making it frictionless we make it forgettable. Friction is often the most memorable part.”

“When you learn that you can handle some friction, you realize you can handle even more. By always trying to reduce even small amounts of friction, we take away our own power to handle hard things.”

Her reflections made me think... As designers, how can friction help us create more memorable experiences? How can it help us do hard things?

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DesignShift: From How Might We to At What Cost

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DesignShift: From Extraordinary to Ordinary