DesignShift: From How Might We to At What Cost

Good design is a dance between curiosity and criticality.


As designers, we love asking, “how might we” but we also have to ask “at what cost.” Design can heal but it can also harm. As designers, we must balance possibilities and responsibilities. We must be curious AND critical.

Designshift: Instead of just asking “how might we” what if also started asking “at what cost”?

(This DesignShift is less of a shift of practices, but rather an invitation to include criticality into our curiosity. As we’re asking how might we, we also have to ask “at what cost.”)

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DesignShift: From Performing to Process

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DesignShift: From Frictionless to Frictionful