DesignShift: From Extraordinary to Ordinary

A lot of design is done in the name of innovation and recognition. We try to design what’s new and what’s next in order to become a leader or gain recognition.

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But as we chase the extraordinary, are we losing sight of what really matters?

DesignShift: From chasing the extraordinary to valuing the ordinary.

Our strive for more often makes us feel less. Less happy with the work we are doing. Less satisfied in our relationships. Less content with the things we create. The same way we fail to notice the beauty of ordinary people, we forget to notice the beauty of an ordinary life.