DesignShift: From Mindset to Access

Removing barriers. Opening doors. That is how we design sustainable change.

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How do we design sustainable change? We focus less on mindset and more on access. We’re told that if we push ourselves, develop courage, and become disciplined we’ll get that promotion, land that job, or achieve the perfect body. However, success or behavior change is less about mindset and more about access. Access to the right conditions. Access to the right relationships. Access to money.

DesignShift: From Mindset to Access.

Rather than telling people to recycle, what if we make recycling easier? 
Rather than telling people to eat healthy, what if we give people access to affordable and healthy food? 
Rather than telling people to walk more, what if we create pedestrian friendly cities?
Rather than telling people what to do, what if we created the conditions where doing the right thing is easy? 
Removing barriers. Opening doors. That is how we design sustainable change.