DesignShift: From Single Stories to Layered Narratives

A squid on a light purple background with the text from consumption to contentment

People are like onions. We have layers. (And we can all make people cry.)


As we try to create simple personas, summarize things on post-its, and fit people nicely into frameworks, we often lose important layers needed to show someone as a full human.

DesignShift: how might we move from single stories to layered narratives and diverse perspectives?

Groups and people are so much more than a single story.

The layers of the onions are endless once we start to peel them back. Design is for a multitude of people who each contain multitudes.

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DesignShift: From Building Things to Building Relationships

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DesignShift: From Solving to Serving